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May 2009 in Nara Japan…..

“The Pervasive Advertising workshop focusses on how Pervasive Technology is shaping the future of advertising. Technologies including digital signage, ambient displays, mobile phones, haptic interfaces and e-newspapers create a pervasive media environment that disrupts established advertising business models such as sponsorship, publishing houses, out-of-home (e.g. billboard) advertising and TV advertising. We believe that pervasive advertising will soon affect a majority of the world’s urban population, both positively and negatively. Potential opportunities
will centre on the ubiquitous provision of calm and interesting information.

Particular threats are pervasive SPAM and pervasive surveillance, as advertisers try to establish who looks at their ads. This workshop aims at bringing together researchers to forecast opportunities and threats from this development and shape the future of urban citizen. We encourage participants who are excited by or afraid of pervasive advertising to apply to attend this workshop.”